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Peninsula Kids
Home»Parenting Articles»Building a Business, Raising a Family: Practical Tips for Parent Entrepreneurs
Parenting Articles

Building a Business, Raising a Family: Practical Tips for Parent Entrepreneurs

Updated:June 23, 20234 Mins Read
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Starting a small business while juggling parenthood can be quite the adventure. As a mum who owns a small business with my husband, Carl, I understand the challenges and rewards. When my youngest was still a baby, I attend networking events with him strapped to my chest in a carrier, and I worked when he napped.

It can sometimes feel like you don’t have enough time or energy to do parenting and business as well. But it is possible. The key is to discover the strategies that help you balance the two.

I recently had the opportunity to sit down with Kate Toon, an award-winning entrepreneur, business mentor, and author of “Six Figures in School Hours – How to run a successful business and still be a good parent.” We discussed the elusive balance between business, family, and life.

Let go of guilt

Kate emphasises banishing parent guilt and accepting that there’s no one ‘right’ way to be a parent. “Remember, there’s no perfect way to be a parent but a million ways to be a good one. And remember that until around the 1680s, there was no real notion of either parenting or childhood! Working and earning money is just a part of life. Cut yourself some slack; if your kids are clean, fed, loved and relatively happy most of the time, that has to be enough.”

Instead of holding onto guilt in your business, prioritise progress and connection over perfection. Do the best you can with the resources and time you have right now. You’ve got to start somewhere, and your business will evolve. When we launched Violeta Finance, we didn’t have beautifully branded photography, a gorgeous website, and perfectly crafted vision and mission statements. Those came (slowly) with time.

Manage Time Effectively 

Being realistic about available time is crucial. Kate suggests being honest about the hours you can devote to work after factoring in various commitments and productivity levels. Setting achievable goals and avoiding overcommitment will lead to a healthier work-life balance.

“For me, the biggest shift in creating balance between parenting and business was to be more honest with myself about time. I may like to think I have 30 hours a week between pick up and drop off to work, but when I factor in sick days, tradies, life admin and my productivity levels, I really only have 15 billable hours a week.” 

Avoid comparing yourself to others

Comparing yourself to others can be detrimental. Everyone’s circumstances are unique, and focusing on others’ advantages won’t benefit you. Remember, your journey is your own, and it’s important to be patient, take time for yourself, and prioritise what you need.

“I think it’s important as a parent and a business owner not to compare yourself with others. You don’t know their circumstances, supportive partner, generational wealth, easy to manage kids, lots of help around the house or in the office. This is your adventure, your experience. Yes, you can have it all, but maybe not all today. Be patient, take the time YOU need and remember the world will wait,” Kate explains.

Find a support network

Establishing boundaries between work and family life is vital. Delegate tasks when necessary and foster a supportive work environment. Building a reliable support network and seeking help can improve a healthy work-life balance.

In the first few years of our business, Carl and I did everything ourselves, from marketing to bookkeeping, customer service and data entry. This is common in the start-up phase of a business. A business can take a while to generate a decent income, so outsourcing or hiring staff isn’t an option for many businesses initially.

The first task we outsourced was bookkeeping, followed by data entry. Later, we built an in-house team. We also joined business networking groups to find support from a community of like-minded people.

Parenthood and entrepreneurship can coexist with the right balance. Remember that there is no perfect way to be a parent or run a business, but there are countless ways to be successful at both.
By acknowledging your limitations, staying focused on your own journey, and building a support system, you can navigate the adventure of parenthood and small business ownership with confidence and fulfilment.

To learn more, you can purchase Kate Toon’s book, “Six Figures in School Hours – How to run a successful business and still be a good parent,” visit the website: www.sixfiguresinschoolhours.com.au


Jo and Carl Violeta are self-confessed numbers nerds, parents of an energetic toddler and a super switched-on teenager, and co-founders of the award-winning business, Violeta Finance. They are a husband and wife team who are passionate about empowering their community with financial education, love the odd glass of wine, and get a kick out of helping families achieve their homeownership and financial dreams.

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If this is your first experience of winter with a baby you might be wondering what you need to do to protect them from the elements. Babywearing is a wonderful start as you each warm the other. You can top that up with hats, mittens and booties but go easy with coats and suits. Rather than thick single garments, add an extra layer or two. Avoid bulky hoods which can restrict free head movement. Keep in mind, as you rug them up, that your body is a wonderful heat bank for your child. Light layers plus protection for the head, hands and feet is the way to go. You can pop “baby legs” leg warmers on to keep exposed legs warmer.

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If this is your first experience of winter with a baby you might be wondering what you need to do to protect them from the elements. Babywearing is a wonderful start as you each warm the other. You can top that up with hats, mittens and booties but go easy with coats and suits. Rather than thick single garments, add an extra layer or two. Avoid bulky hoods which can restrict free head movement. Keep in mind, as you rug them up, that your body is a wonderful heat bank for your child. Light layers plus protection for the head, hands and feet is the way to go. You can pop “baby legs” leg warmers on to keep exposed legs warmer. Read more here: https://peninsulakids.com.au/baby-its-cold-outside/ Or via link to mag in bio. #babyitscoldoutside @peninsulakidsmagazine #lovepeninsulakids
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Betrayal and revenge come knocking on The Family Next Door this August!

The ABC, Screen Australia and VicScreen are pleased to announce the thrilling six-part suburban mystery drama series The Family Next Door will premiere on Sunday 10 August at 8pm on ABC TV, with all episodes available to stream on ABC iview.

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👀😮 Ooooh..this looks gooooood. Has anyone read the book? Betrayal and revenge come knocking on The Family Next Door this August! The ABC, Screen Australia and VicScreen are pleased to announce the thrilling six-part suburban mystery drama series The Family Next Door will premiere on Sunday 10 August at 8pm on ABC TV, with all episodes available to stream on ABC iview. It’s peak holiday season in the popular seaside town of Osprey Point when an enigmatic stranger, Isabelle (Palmer) rents a family home in a quiet cul-de-sac. As Isabelle charms her way into her neighbours’ homes and lives, she quickly discovers that everyone at Pleasant Court has something to hide. How far will her obsessive drive to solve a mystery push her to expose the truth? Based on New York Times bestselling Australian author Sally Hepworth’s novel of the same name, this sophisticated and entertaining mystery blends drama and humour while exploring family dynamics through the unique lens of award-winning screenwriter Sarah Scheller (Strife, The Letdown) and Emma Freeman’s (The Newsreader, Interview with the Vampire) character-driven directorial skills. #abciview #sallyhepworth #thefamilynextdoor
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3/9
Bring the kids to experience live theatre at Frankston Arts Centre in August!

An instant Australian classic, Beetle by Legs On The Wall tells the story of a child who finds a friend in her backyard; together they embark on an adventure to search for his family, the now elusive Christmas Beetle.

The magic of the bush habitat is brought to life through Legs On The Wall’s trademark physical storytelling, and animation created from original artworks by beloved children’s author and illustrator Freya Blackwood.

A tale of resilience and hope, Beetle reminds young audiences that there’s an important place in the world for all of us. Reminding us of the delicate balance of the natural world and that all things are connected.

This charming, nostalgic and uniquely Australian show invites children and families to join the adventure, encountering larger than life beetles, stick insects, and other bush critters while finding out about the uncanny nature and delicate balance of the bush environment. See it on Friday 22 August at 11am or 6pm at Frankston Arts Centre. Tickets are available at thefac.com.au or by calling 03 9784 1060.

#whatson #fac #kidstheatre #frankstonartscentre #beetlebylegsonthewall
@the_fac
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Bring the kids to experience live theatre at Frankston Arts Centre in August! An instant Australian classic, Beetle by Legs On The Wall tells the story of a child who finds a friend in her backyard; together they embark on an adventure to search for his family, the now elusive Christmas Beetle. The magic of the bush habitat is brought to life through Legs On The Wall’s trademark physical storytelling, and animation created from original artworks by beloved children’s author and illustrator Freya Blackwood. A tale of resilience and hope, Beetle reminds young audiences that there’s an important place in the world for all of us. Reminding us of the delicate balance of the natural world and that all things are connected. This charming, nostalgic and uniquely Australian show invites children and families to join the adventure, encountering larger than life beetles, stick insects, and other bush critters while finding out about the uncanny nature and delicate balance of the bush environment. See it on Friday 22 August at 11am or 6pm at Frankston Arts Centre. Tickets are available at thefac.com.au or by calling 03 9784 1060. #whatson #fac #kidstheatre #frankstonartscentre #beetlebylegsonthewall @the_fac
5 days ago
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4/9
Pretty much!
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Pretty much!
1 week ago
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5/9
Epson launches four new EcoTank printers as sales top 100 million and the company remains number one in large ink tank printer sales.

EcoTank inkjet printers are world leaders in providing improved productivity for homes and small businesses for a number of reasons.

Firstly, they come with up to two years’ worth of ink in the box, so you don’t need to worry about suddenly running out or constantly ordering replacements. This also means less user intervention due to fewer replaceable parts, giving you back time to invest in yourself and your business.

There is zero warm-up time and a very fast first page out time with EcoTank printers and this, combined with their unique Heat-Free Technology, saves you time, energy, money and allows you greater flexibility for your home or small business.

The new Epson EcoTank ET-4950, ET-3950, ET-3900 and ET-2950 printers come with a 24 month EcoTank Back to Base Warranty (12 month standard express warranty and an bonus additional 12 months upon registration) and are available now from https://www.epson.com.au/ecotank/, and all authorised Epson stockists.

#epsonecotank #ad @epsonaust @Epson
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Epson launches four new EcoTank printers as sales top 100 million and the company remains number one in large ink tank printer sales. EcoTank inkjet printers are world leaders in providing improved productivity for homes and small businesses for a number of reasons. Firstly, they come with up to two years’ worth of ink in the box, so you don’t need to worry about suddenly running out or constantly ordering replacements. This also means less user intervention due to fewer replaceable parts, giving you back time to invest in yourself and your business. There is zero warm-up time and a very fast first page out time with EcoTank printers and this, combined with their unique Heat-Free Technology, saves you time, energy, money and allows you greater flexibility for your home or small business. The new Epson EcoTank ET-4950, ET-3950, ET-3900 and ET-2950 printers come with a 24 month EcoTank Back to Base Warranty (12 month standard express warranty and an bonus additional 12 months upon registration) and are available now from https://www.epson.com.au/ecotank/, and all authorised Epson stockists. #epsonecotank #ad @epsonaust @Epson
2 weeks ago
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6/9
2026 kinder registrations are now open!
If your child turns three or four by 30 April next year, they are eligible to attend kinder!

Register before 2 July 2025: www.mornpen.vic.gov.au/kindergarten

#kinder #kinderregistration2026
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2026 kinder registrations are now open! If your child turns three or four by 30 April next year, they are eligible to attend kinder! Register before 2 July 2025: www.mornpen.vic.gov.au/kindergarten #kinder #kinderregistration2026
2 weeks ago
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7/9
Elmo’s Circus Dream, a dazzling new live stage spectacular making its world premiere at Caulfield Racecourse these upcoming July School Holidays from June 27th to August 3rd, 2025.

Tickets and information: https://www.sesamestreetcircus.com.au/

#sesamestreetcircus 

@sesamestreetcircus 
@cavanaghpr
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Elmo’s Circus Dream, a dazzling new live stage spectacular making its world premiere at Caulfield Racecourse these upcoming July School Holidays from June 27th to August 3rd, 2025. Tickets and information: https://www.sesamestreetcircus.com.au/ #sesamestreetcircus @sesamestreetcircus @cavanaghpr
1 month ago
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8/9
❄️ Winter is here! And along with it, a fresh edition on Peninsula Kids magazine. Enjoy flipping through the pages that celebrate the season’s highlights so that you can make the most of the frostier months with your loved ones. 🥰
🌬️ Link to read in bio
————————————————————————————
#peninsulakids #peninsulakidsmagazine #winter #lovepeninsulakids #mpgrown #local #pregnnacyandbaby #creative #education #health #spotlight #recipes
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❄️ Winter is here! And along with it, a fresh edition on Peninsula Kids magazine. Enjoy flipping through the pages that celebrate the season’s highlights so that you can make the most of the frostier months with your loved ones. 🥰 🌬️ Link to read in bio ———————————————————————————— #peninsulakids #peninsulakidsmagazine #winter #lovepeninsulakids #mpgrown #local #pregnnacyandbaby #creative #education #health #spotlight #recipes
1 month ago
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9/9
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