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Peninsula Kids
Home»Advertisers»Health & Wellbeing»Codral Cold + Flu Forecast
Health & Wellbeing

Codral Cold + Flu Forecast

Updated:June 11, 20243 Mins Read
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By Sashi Anantham

Cold and flu affects almost every Australian year in and year out, and it has the tendency to come around at the worst time. In fact, people are likely to be affected with cold and flu when they stray from their usual routines, which is why the chances of experiencing symptoms is higher during periods of increased socialising or travel, particularly around holidays.

There’s nothing worse than suffering from nasal congestion, coughs, pain, and fever when you’re trying to make the most of a vacation or heading back to your usual routine, which is why Codral has released a first of its kind; Cold and Flu Forecast to help Aussies predict the movement of cold and flu symptoms around them.

Built using a robust model that combines cold and flu reports from public institutions, medicine sales, web search results, and trends data from previous flu seasons, the Codral Cold and Flu Forecast revealed that this year’s season is predicted to be at least as potent, if not more, than 2023 – which was one of the worst years in recent history.

Overview of the 2024 cold and flu season

According to IQVIA’s FAN report, over 5.7 million cold and flu products were sold between January and March of 2023 across Australia, while 2024 recorded over 6 million sales within the same period – an increase of 6%.

Similarly, findings from the Codral Cold and Flu Forecast predicts this upward trend to continue, forecasting Australia to experience a sharp incline in cold and flu symptoms after the school holidays until 1 June, with 1 in 3 households predicted to be affected.

Furthermore, the data forecasts that Victoria could see a 44% increase in cases of cold and flu between April and early June, with the following suburbs expected to be cold and flu zones:

  • Baxter
  • Prahran
  • Warrnambool
  • North Melbourne
  • Wantirna

Forecast reveals what we can expect this sneezy season

Who is most likely to be affected and for how long?

Like other health conditions, cold and flu is likely to affect children more than others. This is primarily because their immune systems are still developing, and they have limited experience in contracting cold and flu as compared to an adult. According to the Lung Foundation of Australia, families with young children in day care, pre-school, and primary school experience frequent colds and can be affected between six and twelve times per year. Similarly, those aged over the age of 65 may also have a higher chance of being affected by cold and flu.

Most cases of cold and flu last between 4-10 days, with symptoms peaking on day two and day three. However children and elderly people may take longer to recover.

How can I avoid the upcoming sneezy season?

The reality of cold and flu is that it affects everyone at some point in the year, so it is extremely difficult to avoid altogether. However, there are steps Aussies can take to be better prepared as we head into winter.

Primarily, good hygiene is essential. Regularly washing your hands and sneezing into your elbow can help protect you and others around you from cold and flu.

Secondly, it is suggested to stock up on cold and flu products which will help alleviate the symptoms of nasal congestion, cough, pain, and fever to minimise the inconvenience if you do catch the sniffles. Finally, monitor and follow any health advice suggested by the health authorities.

As published in Peninsula Kids – Winter 2024

Cold and flu Forecast
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Melbourne Symphony Orchestra’s Jams for Juniors comes to McClelland. Join Karen Kyriakou and MSO musicians for joyful music-making with little ones aged 0–5. Two fun-filled sessions on 6 Aug & 3 Sept. Tickets required for all. Book now. https://mcclelland.org.au/events/mso-presents-jam-for-juniors-at-mcclelland @mcclellandgallery McClelland Sculpture Park+Gallery #jamsforjuniors #mso
6 days ago
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1/9
…asking for a friend. 
👍 up high
❤️ down low
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…asking for a friend. 👍 up high ❤️ down low
6 days ago
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2/9
No Food Shaming.

If you grew up in the ‘80s, ‘90s, or early 2000’s, chances are you were taught to see food through a moral lens: veggies were “good,” chocolate was “bad,” and fat was something to fear. That messaging stuck.

So now, when you reach for a bag of chips after a long day or say yes to dessert, a quiet voice in the back of your mind is likely to whisper: “You shouldn’t.” You feel like you’ve done something wrong – simply for eating something you enjoy. And here’s the thing: our kids are watching. They’re listening. The way we talk about food becomes the way they relate to it.

If you want to raise confident eaters, it’s time to let go of the “good” vs “bad” food narrative and allow your kids to enjoy food without guilt or shame. Let’s be real; some foods are more nutrient-dense than others. But that doesn’t mean that we need to rank them on a scale. Instead of calling food “good” or “bad”, try talking about how it fits into the bigger picture of what our bodies need. 

Read on for a few ways to reframe the conversation:
https://peninsulakids.com.au/no-food-shaming

@nourishwithkarina Nourish with Karina 

#nofoodshaming
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No Food Shaming. If you grew up in the ‘80s, ‘90s, or early 2000’s, chances are you were taught to see food through a moral lens: veggies were “good,” chocolate was “bad,” and fat was something to fear. That messaging stuck. So now, when you reach for a bag of chips after a long day or say yes to dessert, a quiet voice in the back of your mind is likely to whisper: “You shouldn’t.” You feel like you’ve done something wrong – simply for eating something you enjoy. And here’s the thing: our kids are watching. They’re listening. The way we talk about food becomes the way they relate to it. If you want to raise confident eaters, it’s time to let go of the “good” vs “bad” food narrative and allow your kids to enjoy food without guilt or shame. Let’s be real; some foods are more nutrient-dense than others. But that doesn’t mean that we need to rank them on a scale. Instead of calling food “good” or “bad”, try talking about how it fits into the bigger picture of what our bodies need. Read on for a few ways to reframe the conversation: https://peninsulakids.com.au/no-food-shaming @nourishwithkarina Nourish with Karina #nofoodshaming
7 days ago
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3/9
🤪#bloodyrightitis #strangerthings
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🤪#bloodyrightitis #strangerthings
1 week ago
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4/9
Monday night funny. 
🤣🤣🤣🤣🤣lol

#thepenthouse #foodhierarchy
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Monday night funny. 🤣🤣🤣🤣🤣lol #thepenthouse #foodhierarchy
1 week ago
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5/9
#spiritanimal
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#spiritanimal
1 week ago
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6/9
Take my 13-year-old's money.

#moneyburningahole #theyllbuyanything #spendspendspend
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Take my 13-year-old's money. #moneyburningahole #theyllbuyanything #spendspendspend
2 weeks ago
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7/9
AT 94 years old, Frank Brown is living proof that creativity knows no age. A beloved gem to the community of Hastings, Frank has become an unlikely celebrity at FiRST Early Learning Hastings thanks to his handcrafted dioramas. 

Read the full story using the link:
https://www.mpnews.com.au/2025/07/22/94-year-old-brings-tiny-world-magic-to-kids

#morningtonpeninsula #hastings #localcelebrity 
@firstearlylearning FiRST Early Learning 
Photo: Gary Sissons
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AT 94 years old, Frank Brown is living proof that creativity knows no age. A beloved gem to the community of Hastings, Frank has become an unlikely celebrity at FiRST Early Learning Hastings thanks to his handcrafted dioramas. Read the full story using the link: https://www.mpnews.com.au/2025/07/22/94-year-old-brings-tiny-world-magic-to-kids #morningtonpeninsula #hastings #localcelebrity @firstearlylearning FiRST Early Learning Photo: Gary Sissons
2 weeks ago
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8/9
The Myth of the Perfect Parent
Somewhere along the way, we’ve been sold this idea that good parenting means never messing up. That if we just try hard enough, read the right books, and avoid raising our voices, we’ll somehow unlock the secret to raising perfectly adjusted children. But here’s the truth which I finally accepted: there is no perfect way to parent. There are only good days and bad days. There are moments when you handle things beautifully and moments when you yell something ridiculous like, “WHY ARE YOUR SHOES IN THE FRIDGE?” There are times when you feel like a hero and times when you feel like a complete failure. And that’s okay.

https://peninsulakids.com.au/mumming-the-art-of-failing-and-why-thats-totally-fine/

@drunkmummysobermummy
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The Myth of the Perfect Parent Somewhere along the way, we’ve been sold this idea that good parenting means never messing up. That if we just try hard enough, read the right books, and avoid raising our voices, we’ll somehow unlock the secret to raising perfectly adjusted children. But here’s the truth which I finally accepted: there is no perfect way to parent. There are only good days and bad days. There are moments when you handle things beautifully and moments when you yell something ridiculous like, “WHY ARE YOUR SHOES IN THE FRIDGE?” There are times when you feel like a hero and times when you feel like a complete failure. And that’s okay. https://peninsulakids.com.au/mumming-the-art-of-failing-and-why-thats-totally-fine/ @drunkmummysobermummy
2 weeks ago
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9/9
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