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Peninsula Kids
Home»Finances»Million Dollar Micro Business
Finances

Million Dollar Micro Business

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5 Steps to package your expertise into a digital online course

By Tina Tower

You’re sitting in the grind 9 – 5 and you have a dream. You know that you were meant for more. If you’re ambitious and feel unfulfilled at work and find your mind wandering off to dreams of what could be, it may be time to give those dreams a go. 

Online courses are having a BIG moment thanks to the pandemic and our increased ability and desire to learn online. The industry’s revenue is expected to hit $240 billion this year. If there’s one thing that the pandemic has shown us, it’s that a lot can be done online. The online education market has exploded as people are looking to learn new things.

You can create an online course by packaging what you know, to help other people. Thriving online courses can be anything as traditional as business marketing, or the obscure like how to be a clown that specialises in juggling. Professionals and hobbyists alike are using the internet to help teach their skills to learners across the globe. 

You have so much expertise locked away in your own head. The knowledge that you’ve gained through your life can help to shortcut someone’s success and learn from your experience. Packaging what you know into a digital online course product allows you to create an income stream from what you know, while helping other people. Whether you’re looking to ditch your job for good or to make some money on the side, an online course is a simple way to make a saleable product from what you know. 

These five steps have been used with thousands of people to package what you know into a saleable product. 

1. Define your idea

The simplest way to begin is to start with something simple like a 30 day or six week course that there may be people asking you for already. So, you’re a florist who can make those gorgeous flower arches that everyone wants to know how to create – start there. 

It doesn’t have to be complicated; start with something simple and clear. 

2. Define your audience

Before you actually start creating your course, you want to be crystal clear on who it’s for and who it’s not for. Being a generalist doesn’t generally work (see what I did there ;)) Being a specialist and an expert will win every time. Instead of being ok for everyone, be perfect for your perfect customer. Always focus on your customer and make service a priority. The way you’re successful is by making others successful. 

3. Create the course

I’m a big fan of starting simply. You can begin with a full blown professional website and recorded course, but unless you have bucket loads of start up cash then there are easier ways. That phone you have in your pocket has everything you need to film your first course. Then, when you get more cash coming in, you can continually improve the quality. Online education is very different to what we’re used to from our classroom experience. There’s zero room for waffle. Teach what you’ve promised and get your customer the result in the quickest and easiest way. 

4. Start your marketing 

There’s no use being the world’s best kept secret. Once you’ve created your first course, you then have to talk about it, to everyone! Spread the word and do some valuable content marketing to show people that you know what you’re talking about. 

5. Launch it into the world

If you really want to take online courses seriously, invest in yourself and get expert support. You’ll need a basic website to get started (I recommend something user friendly like Kajabi), a sales page, a way to take payments and somewhere for people to view your courses. 

The thing that often holds people back the most is that they feel like they need more confidence or to be more qualified. If you’ve read this far, I know you have that desire within you and I know that you have enough knowledge to share with the world. We only have one life; go do it. 


Tina Tower, author of Million Dollar Micro Business (Wiley RRP$29.95), is an award-winning serial entrepreneur who has founded, grown, and sold several businesses and franchises. Tina has helped hundreds of people package their expertise into an online course and launch it to the world. Through her program, Her Empire Builder, she is on a mission to help 100 women build a $1 million a year business by 2025 and her new book shows show you how to package your expertise into an online course.

Find out more at milliondollarmicrobusiness.com 

Peninsula Kids – Spring 2021

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Have you seen our Things We Love giveaways in the winter edition of Peninsula Kids mag? LiFE! Beach Bundle It’s a beach day every day at LiFE! From stylish shelters and comfy seating to umbrellas, towels, carts, and more, we’ve got everything you need to up your sun game. Whether you’re beachside, picnicking in the park, chilling by the pool, or heading out for a weekend escape, you’re always in for a good time with LiFE! We have TWO beach bundles to give away each with: *1x LiFE! Beach Cart, RRP $169 1 x LiFE! Beach Umbrella, RRP $79.95, 1 x LiFE! Beach Shelter, RRP $129 2 x LIFE! Recliner Beach Chairs, RRP $59.95 each *Images may not accurately represent prize. wearelife.com.au **PLEASE NOTE ALL prizes must be collected from Peninsula Kids HASTINGS office. Winners will be notified by email. Please only enter if you can collect and make sure details are entered correctly so you don’t miss out!** 👉ENTER HERE: https://peninsulakids.com.au/winter-2025-things-we-love-giveaway/ OR via link in bio. #wearelife @wearelifeau
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Have you seen our Things We Love giveaways in the winter edition of Peninsula Kids mag? Sodox Period Pack Choose Respect by Soodox for a healthier, more sustainable period experience that you can feel good about. Respecting your body and our planet. Natural Period Wash Respect by Soodox 100% natural pH balanced period wash cleans, hydrates and soothes delicate skin and can be used at any time during the month. Our period wash is made with a refreshing blend of pure ingredients including Monks’ Pepper, Calendula, Cucumber extract, Hyaluronic Acid and Aloe Leaf extract to help you feel restored, refreshed and revitalised. RRP $19.95 Period Starter Pack (Tampons & Pads) Respect by Soodox organic cotton tampons and period pads with new DryWings technology with anti-leak wings for maximum protection in a handy purse pack. Our tampons pads are made with Certified Organic Cotton that’s grown without the use of pesticides, insecticides, or chemical fertilizers, making them hypoallergenic and preventing the risk of irritation and allergies. RRP $4.95 Organic Cotton Period Undies Respect by Soodox organic cotton small period undies feature new 3D technology for maximum comfort and absorption. Our undies are made with Certified Organic Cotton that’s grown without the use of pesticides, insecticides, or chemical fertilizers, making them hypoallergenic and preventing the risk of irritation and allergies. RRP $27.95 soodox.com **PLEASE NOTE ALL prizes must be collected from Peninsula Kids HASTINGS office. Winners will be notified by email. Please only enter if you can collect and make sure details are entered correctly so you don’t miss out!** 👉ENTER HERE: https://peninsulakids.com.au/winter-2025-things-we-love-giveaway/ OR via link in bio! #sodox
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👀😮 Ooooh..this looks gooooood. Has anyone read the book? Betrayal and revenge come knocking on The Family Next Door this August! The ABC, Screen Australia and VicScreen are pleased to announce the thrilling six-part suburban mystery drama series The Family Next Door will premiere on Sunday 10 August at 8pm on ABC TV, with all episodes available to stream on ABC iview. It’s peak holiday season in the popular seaside town of Osprey Point when an enigmatic stranger, Isabelle (Palmer) rents a family home in a quiet cul-de-sac. As Isabelle charms her way into her neighbours’ homes and lives, she quickly discovers that everyone at Pleasant Court has something to hide. How far will her obsessive drive to solve a mystery push her to expose the truth? Based on New York Times bestselling Australian author Sally Hepworth’s novel of the same name, this sophisticated and entertaining mystery blends drama and humour while exploring family dynamics through the unique lens of award-winning screenwriter Sarah Scheller (Strife, The Letdown) and Emma Freeman’s (The Newsreader, Interview with the Vampire) character-driven directorial skills. #abciview #sallyhepworth #thefamilynextdoor
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An instant Australian classic, Beetle by Legs On The Wall tells the story of a child who finds a friend in her backyard; together they embark on an adventure to search for his family, the now elusive Christmas Beetle.

The magic of the bush habitat is brought to life through Legs On The Wall’s trademark physical storytelling, and animation created from original artworks by beloved children’s author and illustrator Freya Blackwood.

A tale of resilience and hope, Beetle reminds young audiences that there’s an important place in the world for all of us. Reminding us of the delicate balance of the natural world and that all things are connected.

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Bring the kids to experience live theatre at Frankston Arts Centre in August! An instant Australian classic, Beetle by Legs On The Wall tells the story of a child who finds a friend in her backyard; together they embark on an adventure to search for his family, the now elusive Christmas Beetle. The magic of the bush habitat is brought to life through Legs On The Wall’s trademark physical storytelling, and animation created from original artworks by beloved children’s author and illustrator Freya Blackwood. A tale of resilience and hope, Beetle reminds young audiences that there’s an important place in the world for all of us. Reminding us of the delicate balance of the natural world and that all things are connected. This charming, nostalgic and uniquely Australian show invites children and families to join the adventure, encountering larger than life beetles, stick insects, and other bush critters while finding out about the uncanny nature and delicate balance of the bush environment. See it on Friday 22 August at 11am or 6pm at Frankston Arts Centre. Tickets are available at thefac.com.au or by calling 03 9784 1060. #whatson #fac #kidstheatre #frankstonartscentre #beetlebylegsonthewall @the_fac
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