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Peninsula Kids
Home»Parenting Articles»Parent shaming – in all its forms and shapes
Parenting Articles

Parent shaming – in all its forms and shapes

Updated:July 14, 20215 Mins Read
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By Sabina Read

In an increasingly online world, we now have more places and freedoms to shame others’ parenting techniques and behaviours, with the tap of just a few keys. According to the research, a staggering 77% of parents believe that online forums provide a platform for easy parent-shaming. So, it’s no wonder that almost one in five mums (19%) admit they’ve experienced someone making comments on social media. It’s a problem we see all too often, even on Huggies own social channels, and want to call time on this unwelcome behaviour.

Snezana Wood, Huggies ambassador and celebrity mum, says: “As a mum in the public eye, I am exposed to the realities of parent-shaming, being judged online for the way I parent my girls. In an amazing, yet vulnerable stage of life, parent-shaming can so easily make you question your own parenting skills and create doubt within the choices you make for your kids. I’m so excited to be working with Huggies as they strive to bring attention to the issue of parent-shaming and instead celebrate all parents, creating a supportive community to allow parents to be comfortable in their own choices.”

More than half of parents (52%) felt like they were shamed by someone questioning or criticising decisions they’ve made, half experienced someone making a negative remark about their parenting choices and over a third (38%) have been told directly that what they were doing was wrong. Surprisingly, sometimes all it takes is a strange look from a stranger, with a third (33%) admitting they felt like they’re being shamed by someone who was giving them strange looks in response to their parent choices.

The research also reveals what Aussie parents feel that they’ve been shamed for with almost one in two believing it was their approach to discipline (44%) and their child’s behaviour (43%), and over a third (34%) felt like they are being criticised for allowing their children to spend too much time in front of a screen. It also appears that Aussies are criticising working parents, with almost a third (29%) admitting they’ve felt shame about it.

New parents amongst the most shamed

The first few years of bringing up a child is a stressful and difficult time, filled with questions and many decisions. Unfortunately, according to the research, first time parents who experience shame suffer more frequently with half saying they feel it at least once a month (57%). Surprisingly, the criticisms faced by parents of babies aged 0-2 years are also experienced at least monthly (61%) and often come from those who are supposed to be helping and supporting, such as their relatives (37%), showing we need to look after new parents more.

Walking the fine line between healthy advice and shaming

Despite the extent of shaming, Aussies who admit to doing so appear to have good intentions: almost half (42%) wanted to share their own experience to be helpful, one in five (19%) believed that others can benefit from their advice and 14% felt that they’re responsible to help new parents. So with good intent and thinking before we speak, let’s make a stand on parent-shaming by faming not shaming.

Head to the Huggies “Be Comfortable In Your Skin” website to read more:
www.huggies.com.au/comfortable-in-your-skin

Top Tips for Overcoming Parent Shaming

1. Be the change you want to see – choose to be supportive, compassionate and non-judgmental with all parents, including your partner, and yourself… in person, on-line, and with strangers

2. Normalise the highs and lows of parenting – acknowledge that since the dawn of time every parent has struggled, however at their very core, every parent wants the best for his or her children

3. Focus on what’s working well – criticism hurts more than praise feels good so make an effort to celebrate parenting triumphs, no matter how small, rather than shine the light on what hasn’t gone to plan

4. Laugh – laughter feels good because we release endorphins which increases the wellbeing of parents and children; humour is contagious also helps us feel connected and safe

5. Speak up – you can be sure that if you’re feeling self-doubt, unsure, or like you’re navigating parenting without a compass, others are too. Sharing the load can help alleviate stress, garner support and new ideas, or just validate that we aren’t alone

6. Seek help – if the challenges of parenting feel overwhelming or are impacting your mental health, reach out to your GP or a psychologist for assistance and support

7. Share gratitude – express your appreciation to others for the help, love, guidance and small acts of kindness that they have shared in your parenting journey

8. Debunk myths and unhelpful expectations – go in search of a perfect parent, not the airbrushed kind in social feeds, but the real kind! Now keep hunting…because there’s no such things as a perfect parent

9. Be realistic – healthy parenting equates with the small, daily and sometimes seemingly insignificant moments of love, connection, empathy and simply being present, not trips to Disneyland, flamboyant birthday parties, or smiles in social feeds

10. High five your parents – finally now you’re a parent you have some idea of the challenges, joy, sacrifices, confusion, guilt and love your parents have experienced in their parenting journey, so if possible, why not let them know you recognise that!


Sabina Read is a psychologist who works with organisations, groups, individuals, couples and families in the areas of relationships, well-being, job loss, mental health, career development, leadership, change, stress, life transitions, and parenting.

www.sabinareadpsychology.com.au

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Looking for a family-friendly way to celebrate Dad this Father’s Day? 💙

Head to @flinders_hotel for a special Father’s Day roast, face painting for the kids, a visit from the local CFA fire truck and two meat raffles raising funds for the CFA.

Bookings are recommended for Sunday 6 September.

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Looking for a family-friendly way to celebrate Dad this Father’s Day? 💙

Head to @flinders_hotel for a special Father’s Day roast, face painting for the kids, a visit from the local CFA fire truck and two meat raffles raising funds for the CFA.

Bookings are recommended for Sunday 6 September.

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Looking for a family-friendly way to celebrate Dad this Father’s Day? 💙 Head to @flinders_hotel for a special Father’s Day roast, face painting for the kids, a visit from the local CFA fire truck and two meat raffles raising funds for the CFA. Bookings are recommended for Sunday 6 September. https://flindershotel.com.au/events/fathers-day
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In the special, Elmo and his friends work together to get ready for a big storm, learning how to be prepared, have courage, and calm their bodies and minds when things feel scary. After the storm passes, Sesame Street looks different, and everyone pitches in to help their neighbours rebuild their homes. With the help of the neighbourhood, including celebrity guests Post Malone and comedian Michelle Buteau, Elmo and Abby discover that small acts of kindness, and support from friends, can make the biggest difference of all.

https://www.youtube.com/watch?v=_a9HwjHSx8M&t=2s
As bushfires, floods and storms become part of childhood for more Australian families, Sesame Street is stepping in to help.

Sesame Workshop has launched a major new Extreme Weather initiative, headlined by a new Storm on Sesame Street special, designed to help young children prepare for, cope with and recover from severe weather events.

In the special, Elmo and his friends work together to get ready for a big storm, learning how to be prepared, have courage, and calm their bodies and minds when things feel scary. After the storm passes, Sesame Street looks different, and everyone pitches in to help their neighbours rebuild their homes. With the help of the neighbourhood, including celebrity guests Post Malone and comedian Michelle Buteau, Elmo and Abby discover that small acts of kindness, and support from friends, can make the biggest difference of all.

https://www.youtube.com/watch?v=_a9HwjHSx8M&t=2s
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As bushfires, floods and storms become part of childhood for more Australian families, Sesame Street is stepping in to help. Sesame Workshop has launched a major new Extreme Weather initiative, headlined by a new Storm on Sesame Street special, designed to help young children prepare for, cope with and recover from severe weather events. In the special, Elmo and his friends work together to get ready for a big storm, learning how to be prepared, have courage, and calm their bodies and minds when things feel scary. After the storm passes, Sesame Street looks different, and everyone pitches in to help their neighbours rebuild their homes. With the help of the neighbourhood, including celebrity guests Post Malone and comedian Michelle Buteau, Elmo and Abby discover that small acts of kindness, and support from friends, can make the biggest difference of all. https://www.youtube.com/watch?v=_a9HwjHSx8M&t=2s
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AUSTRALIA’S LEADING FAMILY-OWNED ENTERTAINMENT GIANT PRESSES PLAY ON EXPANSION INTO FRANKSTON 🎳 Australia’s largest family-owned and operated multi-entertainment destination, iPlay Australia, is celebrating 35 years of pressing play with the opening of its 28th location cementing its national growth and the launch of its first-ever Pandemonium Challenge Rooms. 🕹️ #iplay #frankston #funforfamilies #funandgames #invited @iplay_australia @pressed.au
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iPlay Frankston will officially open to the public from 10am Thursday 30 July. Bookings are now open for casual play, birthday parties, group events and corporate functions, with the venue operating seven days per week from 10:00am to 10:00pm. Plus, iPlay is offering exclusive pre-opening deals like two-for-one bumper cars and Pandemonium Challenge Room sessions.

We have 2 x family passes (2 x adults and 2 x kids - 70 mins unlimited play) TO GIVE AWAY! 
TO ENTER: Comment below by telling us which awesome activity you're keen to try out first at iPlay!

*vouchers are digital. Winner chosen Monday afternoon, 27 July.

https://www.iplayaustralia.com.au/locations/iplay-frankston/
🚨Do you want to try out the NEW iPlay Frankston?🚨

Australia’s largest family-owned and operated multi-entertainment destination, iPlay Australia, is celebrating 35 years of pressing play with the opening of its 28th location cementing its national growth.

The milestone begins with iPlay Australia’s expansion into Victoria and a new type of play, with its first venue opening in Frankston on 30 July!

The 2,500sqm venue has been transformed from a former TK Maxx into a multi-million-dollar indoor arcade and entertainment destination the size of two Olympic swimming pools, featuring over 160 arcade games, an indoor bumper car arena, dedicated event zones, and the brand’s first ever Pandemonium Challenge Rooms.

iPlay Frankston will officially open to the public from 10am Thursday 30 July. Bookings are now open for casual play, birthday parties, group events and corporate functions, with the venue operating seven days per week from 10:00am to 10:00pm. Plus, iPlay is offering exclusive pre-opening deals like two-for-one bumper cars and Pandemonium Challenge Room sessions.

We have 2 x family passes (2 x adults and 2 x kids - 70 mins unlimited play) TO GIVE AWAY! 
TO ENTER: Comment below by telling us which awesome activity you're keen to try out first at iPlay!

*vouchers are digital. Winner chosen Monday afternoon, 27 July.

https://www.iplayaustralia.com.au/locations/iplay-frankston/
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🚨Do you want to try out the NEW iPlay Frankston?🚨 Australia’s largest family-owned and operated multi-entertainment destination, iPlay Australia, is celebrating 35 years of pressing play with the opening of its 28th location cementing its national growth. The milestone begins with iPlay Australia’s expansion into Victoria and a new type of play, with its first venue opening in Frankston on 30 July! The 2,500sqm venue has been transformed from a former TK Maxx into a multi-million-dollar indoor arcade and entertainment destination the size of two Olympic swimming pools, featuring over 160 arcade games, an indoor bumper car arena, dedicated event zones, and the brand’s first ever Pandemonium Challenge Rooms. iPlay Frankston will officially open to the public from 10am Thursday 30 July. Bookings are now open for casual play, birthday parties, group events and corporate functions, with the venue operating seven days per week from 10:00am to 10:00pm. Plus, iPlay is offering exclusive pre-opening deals like two-for-one bumper cars and Pandemonium Challenge Room sessions. We have 2 x family passes (2 x adults and 2 x kids - 70 mins unlimited play) TO GIVE AWAY! TO ENTER: Comment below by telling us which awesome activity you're keen to try out first at iPlay! *vouchers are digital. Winner chosen Monday afternoon, 27 July. https://www.iplayaustralia.com.au/locations/iplay-frankston/
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Got a winter birthday coming up? 🎉

Book an Enchanted Adventure birthday party before 31 August 2026 and receive 4 FREE additional children’s tickets to keep the celebration going even further. That’s over $100 in added adventure, included.

Valid across all birthday party packages. T&Cs apply.�
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Got a winter birthday coming up? 🎉 Book an Enchanted Adventure birthday party before 31 August 2026 and receive 4 FREE additional children’s tickets to keep the celebration going even further. That’s over $100 in added adventure, included. Valid across all birthday party packages. T&Cs apply.� https://www.enchantedadventure.com.au/
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Spend less and skate more these school holidays - thanks to Sk8house!

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Bring a friend… skate for just $10 each! These Winter school holidays, @sk8houseau in Carrum Downs is offering 2-for-$20 entry to selected sessions on weekday afternoons. The perfect excuse for a fun day out with the kids, cousins or mates. Spend less and skate more these school holidays - thanks to Sk8house! Online bookings only & conditions apply Find out more: https://www.sk8house.com.au/
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Award-winning rum tastings. Cocktails, local beer and Peninsula wine. Lawn games, a sandpit and a dog menu.

Because it's not just the kids who get to enjoy the school holidays.�

@jimmyrumdistillery 

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Whether you're escaping the kids, bringing the kids, or are simply a big kid yourself, JimmyRum's got you covered. Award-winning rum tastings. Cocktails, local beer and Peninsula wine. Lawn games, a sandpit and a dog menu. Because it's not just the kids who get to enjoy the school holidays.� @jimmyrumdistillery jimmyrum.com.au Photo: Jess Gunn
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✨ Beginners welcome�✨ Spots limited
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🎪 School Holiday Fun at Soul Circus! ❄️ Get out of the cold and into the air these holidays with aerials, acrobatics, games, and circus fun. Build confidence, stay active, and make new friends in our exciting Half Day and Full Day programs. ✨ Beginners welcome�✨ Spots limited Book now:� https://soulcircus.info/holiday-workshops
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Let curiosity lead the way these school holidays at @lancemorehotels  Lindenderry Red Hill. Kids can build their own pizza, enjoy lawn games across the estate and wind down with cosy movie nights. Little Explorers is a family-friendly escape designed for fun, discovery and creativity.

#MorningtonPeninsula #LittleExplorers #RedHill
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Let curiosity lead the way these school holidays at @lancemorehotels Lindenderry Red Hill. Kids can build their own pizza, enjoy lawn games across the estate and wind down with cosy movie nights. Little Explorers is a family-friendly escape designed for fun, discovery and creativity. #MorningtonPeninsula #LittleExplorers #RedHill
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