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Peninsula Kids
Home»Spotlight»Toy Bricks just for Kicks
Spotlight

Toy Bricks just for Kicks

Updated:August 29, 20225 Mins Read
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By Brodie Cowburn

Mornington soccer coach Nick Cook originally came up with a product to be used as a tool at training, but it didn’t take long to realise the potential he was sitting on. Inspired by the different ways in which his young trainees were using the soft toy bricks he had laid out for drills, Nick set to work on creating the KICKBrick brand, packaging up those bricks and selling them for kids to use for whatever their wild imaginations can come up with.

“I run Little Kickers, which is preschool soccer from 18 months to 7 years. Basically, in the classes we were looking for something for kids to be able to knock down safely, defend, and attack. We were looking for something fun and safe that we could use, so we just decided to source and make our own and it went from there. The bricks have rounded edges, and they’re soft and safe,” Nick said.

“After the bricks were made and we used them for different purposes in training, the kids didn’t want to come back and play soccer; they would just carry on building with the bricks, balancing them and using them for so many different things. The creativity they were showing with them was really amazing given it was only supposed to have one use; it ended up having a hundred different uses. Because of that, parents started to ask if they could buy them. So we packaged them up, chose the colours, got the logos made, and started selling them at our classes and around Australia through the other Little Kickers franchisees.”

Established just over a year ago, the bricks quickly outgrew their purpose to be used simply in soccer training. Now the bricks are manufactured with the intent of making them as multi purpose as possible, so kids can play with them in any way that they can think of.

“It was probably early 2016 when we started to package up the bricks and offer them for sale, but back then it only started as a one off sort of thing. Because of the interest and what the kids were doing with them, it’s now grown into something more,” Nick said.

“We wanted something big and stable enough for these kids to build up, so the brick size was perfect. It’s such a good open-ended toy. They can be used to brick up the doorway, build a tower, pretend the floor is lava, create targets and mazes; there’s so much that kids can do to be creative with them.  You can use them inside and outside, in water, and they’re easy to wipe clean.

“As well as the bricks, we decided to grow our brand and expand our range to offer hard hats as well. We see our future as a kids construction brand with wheelbarrows of different colours and luminous vests. It would be great to have a whole range around the construction theme.”

Strong positive feedback from customers spurred Nick to continue to try to expand KICKBrick’s reach, and now the bricks are popping up in all sorts of places for all sorts of purposes.

“Lots of parents have been buying them. We’re in primary schools, kindergartens, toy libraries, and Scienceworks has about 1500 bricks in one of their exhibitions. The bricks were also voted a hot product on Channel 10’s The Living Room. One area where they’ve gone down really well is with occupational therapists because they’re seen as a good active toy where kids can place aggression in a safe environment, and use them to break down barriers. We sell lots of them through therapy stores because they’re seen as great for kids with disabilities,” Nick said.

Nick is also a father of two, and credits his two young boys as being the first ones to try out and give their tick of approval to the bricks.

“I’ve got two boys. They helped in the beginning with the testing. They were the ones who first got them out to start bricking things up and kicking them down. They’re very active boys and they were my original testers,” he said.

Nick also says he works hard to restrict the disposable plastic used in putting the bricks together in order to cut down on waste, and he also says that the brand is dedicated to causes that help make a difference in the world.

“The bricks are designed here in Australia, and they’re recyclable too. There’s so much rubbish and disposable packaging out there these days when it comes to toys, so we wanted to restrict the amount of disposable KICKBrick packaging. You use the bag it comes in to store them and the boxes can be used as part of the play; there’s instructions to cut a hole in the boxes to make them into a door that you can use as part of playing with them. We wanted to incorporate as much functionality as we could so there would be as little to throw away as possible,” he said.

“For every 30 bricks bought we also donate 30 real bricks to help build schools and classrooms in Cambodia. We’re looking to positively impact as many kids’ lives as possible.”


To find out more about KICKBrick or to get some for yourself visit kickbrick.com.au

First published in Peninsula Kids – Spring 2018

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Dive into Immersive Adventure with Nintendo’s Animal Crossing: New Horizons at SEA LIFE Melbourne!
Dive into Immersive Adventure with Nintendo’s Animal Crossing: New Horizons at SEA LIFE Melbourne!
11 Aug 25
Melbourne
Events on August 12, 2025
Dive into Immersive Adventure with Nintendo’s Animal Crossing: New Horizons at SEA LIFE Melbourne!
Dive into Immersive Adventure with Nintendo’s Animal Crossing: New Horizons at SEA LIFE Melbourne!
12 Aug 25
Melbourne
Events on August 13, 2025
Dive into Immersive Adventure with Nintendo’s Animal Crossing: New Horizons at SEA LIFE Melbourne!
Dive into Immersive Adventure with Nintendo’s Animal Crossing: New Horizons at SEA LIFE Melbourne!
13 Aug 25
Melbourne
Events on August 14, 2025
Dive into Immersive Adventure with Nintendo’s Animal Crossing: New Horizons at SEA LIFE Melbourne!
Dive into Immersive Adventure with Nintendo’s Animal Crossing: New Horizons at SEA LIFE Melbourne!
14 Aug 25
Melbourne
Events on August 15, 2025
Dive into Immersive Adventure with Nintendo’s Animal Crossing: New Horizons at SEA LIFE Melbourne!
Dive into Immersive Adventure with Nintendo’s Animal Crossing: New Horizons at SEA LIFE Melbourne!
15 Aug 25
Melbourne
15 Aug
Future Council Q&A with Damon Gameau & Special Guests
15 Aug 25
Rosebud
Future Council Q&A with Damon Gameau & Special Guests
Future Council Q&A with Damon Gameau & Special Guests
15 Aug 25
Rosebud
Events on August 16, 2025
Dive into Immersive Adventure with Nintendo’s Animal Crossing: New Horizons at SEA LIFE Melbourne!
Dive into Immersive Adventure with Nintendo’s Animal Crossing: New Horizons at SEA LIFE Melbourne!
16 Aug 25
Melbourne
Events on August 17, 2025
Dive into Immersive Adventure with Nintendo’s Animal Crossing: New Horizons at SEA LIFE Melbourne!
Dive into Immersive Adventure with Nintendo’s Animal Crossing: New Horizons at SEA LIFE Melbourne!
17 Aug 25
Melbourne
Events on August 19, 2025
Sk8house Sensory Sessions
Sk8house Sensory Sessions
19 Aug 25
Carrum Downs
Events on August 23, 2025
AFLW - Hawthorn v Carlton
AFLW - Hawthorn v Carlton
23 Aug 25
Frankston
Events on August 30, 2025
Under The Sea Roller Disco at Sk8house
Under The Sea Roller Disco at Sk8house
30 Aug 25
Carrum Downs
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ABOUT

Established in 2006, Mornington Peninsula News Group (MPNG) is a locally owned and operated, independent media company.

MPNG publishes two glossy magazines: Peninsula Essence and Peninsula Kids.

MPNG also publishes five weekly community newspapers: the Western Port News, Mornington News, Southern Peninsula News, Frankston Times and Chelsea Mordialloc Mentone News.

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The countdown is on, school holidays are just around the corner and Acro Kids is the place to be! 22nd September – 3rd October in Mornington and Braeside. 
Reinvented full day programs designed for beginners to advanced skills, kids will learn wicked acro and parkour tricks and make heaps of new friends. 
Don’t miss out on the fun (and some time to yourself) book now to avoid disappointment – https://www.acrokids.com.au/school-holiday-program/

@acrokidsau #schoolholidays #springschoolholidays
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The countdown is on, school holidays are just around the corner and Acro Kids is the place to be! 22nd September – 3rd October in Mornington and Braeside. Reinvented full day programs designed for beginners to advanced skills, kids will learn wicked acro and parkour tricks and make heaps of new friends. Don’t miss out on the fun (and some time to yourself) book now to avoid disappointment – https://www.acrokids.com.au/school-holiday-program/ @acrokidsau #schoolholidays #springschoolholidays
2 days ago
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1/9
FREE Father’s Day printable questionnaire. Just download form and print!

https://peninsulakids.com.au/wp-admin/post.php?post=17344&action=edit

#fathersday #questionnaire #aboutmydad
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FREE Father’s Day printable questionnaire. Just download form and print! https://peninsulakids.com.au/wp-admin/post.php?post=17344&action=edit #fathersday #questionnaire #aboutmydad
2 days ago
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2/9
Have you entered our Things We Love winter competitions?
We're choosing winners Monday, so hurry up!

ENTER HERE: https://peninsulakids.com.au/winter-2025-things-we-love-giveaway/
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Have you entered our Things We Love winter competitions? We're choosing winners Monday, so hurry up! ENTER HERE: https://peninsulakids.com.au/winter-2025-things-we-love-giveaway/
5 days ago
View on Instagram |
3/9
The Hawks are back in Frankston this weekend!

Get your tickets here:

https://www.ticketmaster.com.au/hawthorn-v-carlton-2025-nab-aflw-season-10-frankston-23-08-2025/event/130062D7A58C195D

Please Note
Junior Policy:
Children aged 0-17 as at 1 January 2025 are entitled to enter the ground at no charge; however, they must hold a valid ticket for entry.
Persons aged 18 and over as at 1 January 2025 are classified as an adult.

@hawthornaflw Hawthorn FC AFLW 
#aflw #kineticstadium #frankston
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The Hawks are back in Frankston this weekend! Get your tickets here: https://www.ticketmaster.com.au/hawthorn-v-carlton-2025-nab-aflw-season-10-frankston-23-08-2025/event/130062D7A58C195D Please Note Junior Policy: Children aged 0-17 as at 1 January 2025 are entitled to enter the ground at no charge; however, they must hold a valid ticket for entry. Persons aged 18 and over as at 1 January 2025 are classified as an adult. @hawthornaflw Hawthorn FC AFLW #aflw #kineticstadium #frankston
6 days ago
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4/9
Robots and magic and slapstick… oh my!

Following appearances on Sesame Street, Universal Kids, and on The Tonight Show with Jimmy Fallon, Mario the Maker Magician heads to Frankston next school holidays.

Contagiously upbeat and full of heart, the ever-endearing Mario leads you through a romping explosion of energy and belly laughs punctuated with moments of heart and emotion that will catch you by surprise. Not "just a kids show", this is an all-ages theatre experience!

Prepare for a world of vaudeville and magic, cardboard and robots, science and innovation, instilling a positive message that will last in the minds and hearts of all audiences.

“The best kids’ magician in the world!!”- David Blaine
"Magic with a soupçon of science." - The New York Times
"Instant and infectious chaos in the best possible way" - One4Review

MARIO THE MAKER MAGICIAN
Frankston Arts Centre
Tuesday 23 September, 2pm
Tuesday 23 September, 6pm
Wednesday 24 September, 10.30am (Relaxed Performance)
Wednesday 24 September, 1.30pm
Tickets: $20 (Family of 4: $75)

Book at thefac.com.au or call 03 9784 1060

Frankston Arts Centre @the_fac 
#frankstonartscentre #magic #familyshows #thingstodowithkids
•
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Robots and magic and slapstick… oh my! Following appearances on Sesame Street, Universal Kids, and on The Tonight Show with Jimmy Fallon, Mario the Maker Magician heads to Frankston next school holidays. Contagiously upbeat and full of heart, the ever-endearing Mario leads you through a romping explosion of energy and belly laughs punctuated with moments of heart and emotion that will catch you by surprise. Not "just a kids show", this is an all-ages theatre experience! Prepare for a world of vaudeville and magic, cardboard and robots, science and innovation, instilling a positive message that will last in the minds and hearts of all audiences. “The best kids’ magician in the world!!”- David Blaine "Magic with a soupçon of science." - The New York Times "Instant and infectious chaos in the best possible way" - One4Review MARIO THE MAKER MAGICIAN Frankston Arts Centre Tuesday 23 September, 2pm Tuesday 23 September, 6pm Wednesday 24 September, 10.30am (Relaxed Performance) Wednesday 24 September, 1.30pm Tickets: $20 (Family of 4: $75) Book at thefac.com.au or call 03 9784 1060 Frankston Arts Centre @the_fac #frankstonartscentre #magic #familyshows #thingstodowithkids
1 week ago
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5/9
Chasing Change, in partnership with Mornington Peninsula Shire, are holding our annual Walk for Suicide Prevention on Sunday the 14th of September. We hope that you can join us to gather, connect and remember our loved ones lost to suicide. You can find more details, including a link to register the name of a loved one for our memorial roll call, on their event page.

https://www.facebook.com/share/16wCzifSWR/

@chasingchangeau Chasing Change - Suicide Prevention Network
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Chasing Change, in partnership with Mornington Peninsula Shire, are holding our annual Walk for Suicide Prevention on Sunday the 14th of September. We hope that you can join us to gather, connect and remember our loved ones lost to suicide. You can find more details, including a link to register the name of a loved one for our memorial roll call, on their event page. https://www.facebook.com/share/16wCzifSWR/ @chasingchangeau Chasing Change - Suicide Prevention Network
1 week ago
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6/9
No rest for the weary! 📚🥹
#bookweek
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No rest for the weary! 📚🥹 #bookweek
2 weeks ago
View on Instagram |
7/9
Mid Winter Sale
Men's Womens, Children, School Shoes
20% off any purchase*
Hurry offer ends 31/8/25
The Largest Shoe Store on the Peninsula
Bayside Shoes
103 Railway Parade, Seaford
Ph 9785 1887
https://baysideshoewarehouse.com.au/

*excludes already marked down items & new arrivals. Instore only.

@bayside_shoe_warehouse 
#midwintersale
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Mid Winter Sale Men's Womens, Children, School Shoes 20% off any purchase* Hurry offer ends 31/8/25 The Largest Shoe Store on the Peninsula Bayside Shoes 103 Railway Parade, Seaford Ph 9785 1887 https://baysideshoewarehouse.com.au/ *excludes already marked down items & new arrivals. Instore only. @bayside_shoe_warehouse #midwintersale
2 weeks ago
View on Instagram |
8/9
🚌🌱 Future Council is the new film from Director Damon Gameau - and it’s screening around Australia from late July. First up - a special tour with live Q&A panels and guest performances. 🎟️ Tickets for the tour are on sale now! 🎬Future Council will then be released in more cinemas from August 7 with a global tour to follow! 🌱
@regenerators @future__council @madmanfilms Madman Films 
#futurecouncil
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🚌🌱 Future Council is the new film from Director Damon Gameau - and it’s screening around Australia from late July. First up - a special tour with live Q&A panels and guest performances. 🎟️ Tickets for the tour are on sale now! 🎬Future Council will then be released in more cinemas from August 7 with a global tour to follow! 🌱 @regenerators @future__council @madmanfilms Madman Films #futurecouncil
2 weeks ago
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9/9
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